FRAICHE
Streetwear is Amour, Streetwear is Liberté
Amour, Gainsbourg, Petits Fours: French creative studio and streetwear brand Fraiche wants to get back to basics with their graphic, type-based designs. Exuding a savvy, urban attitude, their minimal works eschew cliché and instead embody that elusive French nonchalance, ear to the ground and tongue firmly in cheek.
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