The Swedish artist Peytil gracefully explores the language of contrasts in his works. With powerful black lines and soft pastel tones, he creates vivid illustrations that blend pop art and surreal compositions. As a creative all-rounder, he takes his inspiration from fashion, street art, surrealism and pop cultural iconography. Together with his brother, Peytil also founded the fashion label Mouli with a philosophy based on the longevity and simplicity of cuts and materials. The result? Timelessly beautiful, yet casual collections.

In addition to fashion design, the brothers share yet another passion—a passion for painting and playing with different artistic expressions. An enthusiasm for contrasts shines through every one of Peytil's artworks. In this video, he tells us more about his creative work and shows us his studio and day-to-day life in Stockholm.

I have a few different songs, movies, books and cities I often go back to.

What’s the story behind the names Peytil and Mouli?

Mouli is a nickname for an old girlfriend of my brother, they were dating at the time when we were launching our brand. Vemund was inside a bar trying to impress her with amateur flaring and he accidentally dropped one of the bottles on her forehead. She got a bump and he, of course, felt really bad about it. So the next day, he made a beanie with her nickname, “Mouli”, embroidered on it, so that she could cover her bump…That was our first garment and they actually became a couple later. And Peytil was my mother’s nickname for me when I was a child.


Tell us about the recurring motifs (e.g. roses, women) and colours (e.g. pastel pink, black) in your art.

The roses I actually made for a friend who’s running a fancy boutique-chain in Stockholm called Jackie, she has them in the entrance. The people and poses I paint are coming from different places, sometimes I’m inspired by music and sometimes by movies or a place. Last summer, I was listening to Christine and the Queens’ “Tilted” maybe 10 times per day, and everything I did artistically sprung from that song and video. I have a few different songs, movies, books and cities I often go back to.


How is your life in your 20s different than in your 30s?

When I was 20 I was much faster and impatient. I was in a hurry all the time and everything had to happen straightaway. Now, at 33, I’m better at planning stuff and I don’t need immediate results, although compared to others, I’m probably still quite impatient. I was also going out much more then, now I don’t have the same energy for clubbing. And being hungover is the worst enemy of creativity, I believe.


What are you most excited about this year? Any future projects on the horizon?

I’m working on a few ideas that are based on photography and I really enjoy that. I love to take photos. I’m also learning more about video editing and film. In the future, I’d like to work more with moving image, although I'm mostly focused on Mouli, my main job where I design the collection, and that’s extremely rewarding and fun. We’re launching a new platform and shop this fall, so there’s tons of work to be done.

Text: Diane Mironesco

Translation: Nicholas Potter